THIS DIDN’T START IN A BOARD ROOM IT STARTED WITH A HOOHAA.
A slightly ridiculous idea. Scotland needed a pop festival that was just… really bloody fun.
So we’re building it! Two days of big pop names, iconic moments, brilliant entertainment and very, very good times.
BUILT IN EDINBURGH. FOR EVERYONE.
The Hootenanny is a brand new two-day pop festival coming to Easter Road Stadium, Edinburgh in May 2027.
We’re not here to be cool. We’re here to build Scotland’s biggest pop party.
The kind of weekend you plan all year for.
The one you’ll never stop talking about.
That’s what we’re building.
MEET JAMIE
I want to build the festival I’d actually want to go to.
Hi I’m Jamie. I’m an Edinburgh-based entrepreneur and marketer - and for the past eight I’ve been part of the team behind Pride Edinburgh.
I kept thinking about the kind of festival I’d want to go to. One with massive pop icons but that felt truly Scottish. Nostalgia celebrated not apologised for. A place where you can turn up exactly as you are.
Eventually I stopped talking about it and decided to build it.
Welcome to The Hootenanny!
Meet the Team
OUR RULES ARE PRETTY SIMPLE.
LOOK AFTER EACH OTHER.
One herd.
DON’T BE A DICK. Non-negotiable.
SING THE SONGS. Guilt-free guilty pleasures.
COME AS YOU ARE. No judgement here.
HAVE A HOOHAA. No explanation needed.